Professional info
Engage, empower, mentor, support and contribute to the vibrancy, well-being, socio and economic growth within your team, and our communities embracing all generations with positive role-modelling, knowledge, skills,strong leadership skills and deep multi-platform marketing experience and expertise through media and public relations. Provide digital communications & customer service support, high energy, a passion for inside sales, and proven closing skills.
● Plan, implement and host a wide variety of produced media broadcast/digital programs.
● Generate ideas and create visibility for clients through raising community awareness.
● Produce fundraising events and increase brand awareness.
● Media relations coordinator, securing story placement, as well as manage and coordinate events.
● Personal brand training: manage your reputation online via social networking and how to discover and create your brand.
● Content delivered in a friendly and creative manner.
● Convey the importance and impact of how to differentiate yourself as a person and business.
● 10 years of consulting, media, fundraising experience for clients and organizations within Hamilton and our communities.
On-Air Experience
Freelance Reporter/Anchor/Personality/Voiceover Talent
– Host of LISTED PLUS – CHCH/YES TV
– Brand Ambassador / Social Media for Pin High Golf – www.pinhigh-golf.com
– Co-Host of Sunday Brunch, 900 CHML Talk Radio
– Royal LePage State Realty Branding/Social Media Co-ordinator and Media Coach
– Contributor for Sports with The Gal’s Got Game & SPORTSLIVE 24
– Guest Host – The Shopping Channel
– Co-Host Outside the Pocket podcast with Damon Allen
– Networks worked with: CHCH, CTV, Global, YES TV, Corus, Bell, Rogers, TSN.
Work experience
awards & highlights
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Women of Influence Award 2015, Phoenix Place, Hamilton, for women who are positive and a role model in their community.
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Produced, shot, and edited a segment for Opening Hearts: a non-profit organization that focuses on helping families with children with special needs. Segment: Dominic Zamprogna from General Hospital meeting with Treva Bassett, an 8 year old girl with DiGeorge Syndrome.
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Founder of The Mom Club in Hamilton: a free social group providing a platform for Hamilton and area moms to exchange ideas, network.
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Advocate for and empower women in business, moms, children; agent for change to encourage and support their personal development through community awareness, networking, partnerships and professional affiliations.
Experience
TRACY LYNN COMMUNICATIONS. January 2010 - Present
On-air for TV, Co-Host for Radio, Online hosting
Work closely with local business’ building a relationship with community and clientele.
Referrals built on a solid reputation, hard work, growth and experiences in the profession that create unique opportunities and a rich diverse portfolio of skills to offer clients.
Strong leadership skills in guiding and supporting colleagues/companies and clients as well as project concepts with ability to foster collegiality and teamwork.
Self-directed, experiential learning, ongoing professional development.
Microsoft office skills, social media paid and content producing.
Strong negotiation and presentation skills
Develop strategic corporate communications platforms via mainstream, online and social media.
Provide thought leadership and crisis communications guidance.
Write, review and edit existing online content.
Concept and strategy development - sales targets
Blogger initiatives (Creator of www.pigskinlipstick.ca)
Social media outreach
New product launches
Brand introductions - Sales/Target to lead generating
Writing and creative services
Community partnerships
Media training to Teach, coach, motivate and train staff
Plan, implement and host a wide variety of produced media broadcast/digital programs.
Generate ideas and create visibility for clients through raising community awareness, produce fund raising events, increase revenue and generate leads.
Cover a wide range of programming and events pre-recorded to live plus voice over talent from Parenting to Home, Fashion to Sports and Fitness to Entertainment.
Freelance Reporter/Anchor/Personality/Voiceover Talent, Marketing Professional PR/Media Relations/Social Media
Select clients and roles include:
CHCH, CTV, Global, YES TV, Corus, Bell, Rogers, TSN, CHML - Personality, Voice-over talent, Producer
City of Hamilton - Free Films Summer 2016/Social Media correspondent
Little Chic Boutique, Burlington - Social media specialist, Brand Development
Royal LePage State Realty - PR, Social Media, Branding Coach
Pinhigh Golf - Social media specialist
GO Bee - Client Development Manager
Merkato - PR
Client Development Manager, GO BEE INC. (contract, part-time) November 2016 - Present
Maintain and develop client-business relationships. Help make the public more aware of the business and bring in revenue. Develop creative solutions for existing clients, as well as pursue new clientele opportunities. Lead generator. Generate new business and reach targets.
Public Relations/Media Bookings, Merkato Communications (as needed, contract) March 2016 - Present
Work with local media providing them news stories, interviews and experts for stories using Merkato clients.
Social Media, Public Relations, Personal Branding Coach at Royal LePage State Realty January 2015 - Present
Produce content for Social Media platforms to Public Relations within the community. Teach social media from page setup to creating valuable epic content to agents one-on-one, group seminars on social media. Public relations specialists handle an organization's communication with the public, including consumers, investors, reporters, and other media specialists. Event Planner and getting local community sponsors. Creating a positive relationship within our community.
TV Host, Personality, Channel Producer, Media Consultant, Voiceover talent at The Digital Video Group March 2009 - April 2012
TV Host, Personality, Channel Producer, Media Consultant, Voiceover talent - Scheduling and uploading content to the CMS and Wordpress. - Ensuring all blog posts and sites are optimized for SEO. - Write video scripts, press releases and marketing pieces to be used to create brand recognition for client videos and promotional material. - Focus on building energetic and engaged communities on Twitter and Facebook for client to ensure their business and brands are recognized and engaging consumers. Digital Video Production Digital Signage Quick Response codes with video Professional Blogging SEO & Viral Marketing Brand development, web site traffic growth DailyWebTV.com
Founder - The Mom Club March 2007 March 2009
Founder of The Mom Club, Hamilton and Australia. Established community website forum, planned community events for Niagara/Hamilton to Halton. Promoted Ontario Early Years for The Mom Club to support moms and babies. Fundraiser, event coordinator, organizer, and cultivated sponsorships and donors.
City Parent Newspaper September 2008 - March 2009
Sold ad spots in the newspaper, created and ran the Mom Forum on the website, event planner for “Mom Night Out” in communities/cities with clients of the paper, mom-blogger, social media coordinator.
Languages
English
Skills
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Strong presentation skills with the ability to engage audiences and deliver information in an enthusiastic, professional manner.
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Polished, concise writing style that can be applied to various types of communication materials.
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Develop, coordinate and implement targeted social media postings
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Maintain and build business relationships, leads, generate new business
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Engage in customer & community response
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Work with Managers and Communication Advisors for key initiatives
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Support digital media including web, video, photography, and design.
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Ability to effectively multi-task, work under pressure and deliver results within tight deadlines.
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Clear understanding of social media strategy and tactics. From news stories and blogs, to product descriptions and auditing existing content, able to provide a client with the latest trends in internet marketing, web design and development technologies. Create, edit and arrange the text, video, audio, images and other materials that may be included on a website. Maintain a client’s character, boost the popularity of a website and increase user activity.
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Appreciate good design and understand the importance of consistency and quality when it comes to a client’s brand.